Sniffr 2026

Everything required to run a serious dog-walking business — multi-walker scheduling, intake, payments, reports — built around the dog rather than the invoice.

• ✓ The Window/Horizon scheduling model with a variable per-business commitment radius
• ✓ Self-onboarding QR card → structured intake → auto-Calendar Meet & Greet
• ✓ Voice-to-tagged-events for walks (talk through the walk, get a structured timeline)
• ✓ Photos as durable dog memories with auto-generated hashtags
• ✓ The Poop Tracker: potty logging on the dog's record, building a rolling baseline for the vet conversation
• ✓ Tips that go to the walker
• ✓ Two-phase auto-positioning: regular-walker inference + statistical time prediction
• ✓ BYO Stripe Connect with billing cycles
• ✓ Multi-service architecture, proven by BarkVentures running in production at Hamilton Bark

Smoothing the walker-acquisition path so onboarding doesn't depend on a setup call, and turning on the AI assists that have been shipping in the background.

• ·Self-serve walker signup at sniffrpack.com → working tenant + Stripe Connect + admin login + branded subdomain end-to-end
• ·The free tier goes self-serve: Sniffr is free until your fourth client pays
• ·AI-assist generate: auto-caption drafts on photos, auto-report drafts on walks (always editable; the walker stays in the driver's seat)
• ·Persisted per-dog personality summaries powering the AI assists
• ·Data import from Time To Pet, Scout, and Precise — making the switch a one-click, not a weekend

Walkers stop feeling like solo operators. The community starts to act like a labor network — covering each other's days off, sharing trust, getting paid for it cleanly.

• ·Tenant-to-tenant work sharing: hand a Window to another Sniffr walker at their rates
• ·Optional client-side M&G workflow before a handoff (some clients say "I trust anyone you trust"; some don't — the system supports both)
• ·Tenant-to-tenant payout flow via Stripe Connect
• ·Each walker's coverage circle: the trusted nearby Sniffr walkers they can hand work to

V2 is when Sniffr stops being software for one walker's business and starts being connective tissue between businesses.

Sniffr opens to dog families with no walker attached. The record stops being something you get because you hired someone, and becomes something your dog simply has.

• ·Tenant-free signup: download Sniffr, add your dog. No business required.
• ·Story: photos, health, and daily life in one timeline. When you do have a walker, their reports land in the same stream you write in.
• ·The Poop Tracker's rolling baseline becomes the promise: the log your vet wishes you had, and the one thing you can't build retroactively
• ·Photo import that shows you the output first: let Sniffr find your dog in the last 30 days of your camera roll, and see the month as a captioned story before you decide to go further back
• ·Share with vet: a date-ranged PDF of the whole record — poop baseline, dated photos, service history across every provider. No single business can produce it. The owner can.
• ·Connect the assistant your family already uses — Claude, ChatGPT, or Gemini — and ask "how was Wally's week?" against the real record. (Connector built; shipping pending security hardening so a client agent can't bypass tenant rules.)

One record, many authors, the owner holds it. When a walker joins later, they don't hand you a portal into their system — they fill the gaps in a record you already own.

The social graph the record has been quietly computing surfaces as Circles and Packs. This is why the record opens to families first: dogs accumulate at the same parks, and the community features need that density, not a sales team.

• ·Circles — your dog's auto-detected network of dogs they've actually met. Triggered when a recognized friend's owner is at the same park at the same time. Confirmed by the photo uploader. No facial-recognition ML — geofence + app metadata + a one-tap "is that Goldie?" prompt gets us there.
• ·Photos of your dog that you didn't take: when a Circle photo is confirmed, both families receive it
• ·Packs — branded human communities that form around shared parks and times. Invite links, shared photo streams, event management, and a Pack fund.
• ·Walker advertising against Packs: "20% of June's walks booked through this link goes to the Sunday Morning Dachshund Pack."
• ·The referral network made visible, measurable, and economically active.

V4 is when the consumer side of Sniffr starts driving walker acquisition on its own. Owners love their Pack, push their walker to join Sniffr. Walkers join because their Pack is here. The flywheel closes.

Boarding, daycare, grooming, and training — each one a new author on the same record, and a new kind of business Sniffr serves.

• ·Service plugins on the architecture BarkVentures already proves in production
• ·Each service deepens the dog's record and opens a new market at once: the groomer is a different business, the dog is the same dog. Their grooming records carry their brand; your walk reports carry yours; the family sees one timeline.
• ·Bespoke service shapes: Hamilton Bark designed BarkVenture for mountain trips with their dogs; if you have a service shape that doesn't exist yet, talk to us. Once we build it, every Sniffr business can use it.